One of the most exciting parts about starting a new business is designing the company’s website. If you have never designed a website before, you might like to hire a creative agency to take care of this for you, or to help you make your ideas a reality. Here, we look at some key considerations when designing a website for business.
One of the most important things when designing a business website is to ensure the content is well-written and clear. You also need to ensure the site looks great, and isn’t’ messy or difficult to navigate. Customers and potential customers will quickly lose interest if they can’t find what they are looking for easily, or find the site hard to look at.
You should also ensure the website is fully functional before letting it go live. Make sure all links work, and ensure the site loads in a decent time. It’s really important to make the site easy to navigate, perhaps with a bar at the top or side, with clear categories and sections. You should also think about making the site optimized for mobile devices, as many people browse the web in this way now.
If you want to get a lot of custom through your site, you also need to include strategically placed call to actions. This could be a link which allows visitors to instantly send a email, or on mobile devices they could click on the phone number to call you right away.
If you want to give your website a friendly feel, it’s a good idea to also include a blog. This allows customers to keep up to date with what is happening, and perhaps offer some exclusive behind the scenes updates. This can also help customers contact you, and keep them coming back to your site for more information.